Lia Pellerano

ABOUT ME

LiaPellerano_Profile

This generation had the internet as a mind-opening, world-widening tool, but mine had cable TV. I still remember the first time I felt like fashion was my thing: in middle school, my friends and I would wear our mothers’ clothes and play around the house, but I would take it a step further —we would actually record music videos, where I would style them in a way similar to that of the celebrities I saw on TRL.

So it isn’t out-of-character at all to see that I ended up working, among other things, as a celebrity stylist… but this time, I get to create looks and concepts from scratch, instead of having to emulate them.

This recent experience has allowed me to meet some of the most inspiring women in the Dominican Republic and some of the most creative fashion designers in Latin America. Among them is actress and entrepreneur Nashla Bogaert, one of my clients, who has taught me the importance of discipline and dedication and, above all, authenticity. Then there’s also designer Ángel Sánchez, whom I consulted when I decided to launch a fashion column in one of the most widely read newspapers in the Dominican Republic —he had great words of advice to offer when I asked about the risks and rewards of exposure.

A long list of editorial collaborations, co-branded sponsorships and celebrity clients has assured me that I took a step in the right direction.

That’s the key word: exposure. You see, I wasn’t necessarily afraid of the logistics of a media outlet —my family has been in the periodicals business for generations, and being media-savvy is something that I believe runs in the Pellerano bloodline. I had previously created an avant-garde bimonthly fashion magazine called Factoría —think of a Caribbean version of V mag— and I had a style section inside a weekly lifestyle publication, but this column would mark the first time something would fully be my own, where I would become both the messenger and the news.

I closed my eyes, took the jump, and a long list of editorial collaborations, co-branded sponsorships and celebrity clients has assured me that I took a step in the right direction.

Here’s to this exciting stage and to the many, many projects —including documentaries, fashion reports, trunk shows and some very interesting co-branded collections— to come.

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